There’s a recent parenting movement to take childhood back to the 80s and 90s: corded phones, no screens, outside until dark, unstructured time, boredom.

In a society filled with screens and endless content to consume, many parents are almost literally doing backflips to curate this type of childhood for their children. A childhood where creativity reigns and feet and faces are dirty at the end of each day.

Why are we only pushing this lifestyle for kids?

Somewhere along the way, we decided that constant connectivity was just the cost of doing business. Phones in hand at dinner. Laptops open on the couch. The ding of a Slack notification at 9pm calling you back to your computer. We've built businesses where we are permanently, exhaustingly reachable. And then we wonder why we feel depleted.

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